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Basic Needs for Health and Safety are the most practical requirements that help us sustain our physical and mental well-being. They are about having enough of the things we cannot live without. Our need for healthy food and clean water is one of several core needs that fall into this vital condition.
Basic Needs: Nutritious Food
WIN WITH BUSINESS BRIEF
While this brief focuses on our basic need for nutritious food it is closely related to other vital conditions such as meaningful work and wealth, reliable transportation, and basic needs for health and safety. We also apply a racial justice and equity lens across all the vital conditions.
CASE STUDIES
System-Level Change with “Campbell’s Healthy Communities”
In 2011, Campbell launched Campbell’s Healthy Communities to improve the health of young people in Camden, N.J.
Campbell’s Healthy Communities made a 10-year, $10 million commitment to measurably impact four focus areas:
· Food access
· Physical activity and access
· Nutrition education
· Public will
To expand access to healthy food, Campbell created its Healthy Corner Store Initiative in along with The Food Trust. They worked with the community to improve food options in existing corner stores or bodegas.
With 44 healthy corner stores in 13 Camden neighborhoods, Campbell’s Healthy Communities has created the state’s largest citywide network of its type.
Brown’s Superstores
Brown’s Superstores is an example of how doing the right thing in support of racial equity can be profitable for business.
Brown’s Superstores increased their market by locating in Philadelphia-area neighborhoods where healthy food was scarce.
They offered custom food items and much needed services, like health clinics to the mostly low-income people of color in the area. The company’s seven stores generate $250 million in revenues and serves 250,000 people.